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Karabo Jhamba

Loyalty Programmes and the Real Currency of Customer Understanding

KaraboJhamba,

In August last year, BP launched a loyalty programme. As someone who loves data and works in the customer value management and loyalty space, I was curious—and admittedly a little excited—to see what they had to offer. The excitement didn’t last long. Instead of integrating into existing ecosystems like Pick’n…

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Is My Purpose a Job, or Is My Job a Purpose?

KaraboJhamba,

I was at the beach the other day, watching people surf and swim early in the morning and wishing I could do something as cool as that every day instead of going to sit in front of my laptop all day and sometimes half the night. Don’t get me wrong,…

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Is AI killing creativity?

KaraboJhamba,

I read an article the other day on LinkedIn. It went ‘viral’! Viral in that it got a lot of people talking. A lot of people sharing it. The article was not well researched, but, it touched a few people’s hearts… so it was shared over and over again…  Let…

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Pretty doesn’t have to hurt

KaraboJhamba,

You know the song, right? You should, but it’s okay if you don’t. It’s Beyoncé’s “Pretty Hurts”—a haunting anthem about the lengths we go to in the name of beauty. The video shows a beauty pageant contestant breaking under the pressure—pills, starvation, forced smiles, and the relentless chase for perfection. The…

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Finding Magic at the Franschhoek Literary Festival – A First-Timer’s Review

KaraboJhamba,

I’ve lived in Cape Town since 2011, yet somehow, the Franschhoek Literary Festival (FLF) always slipped through my fingers. Every year, I’d see the social media buzz after the event, kicking myself for missing it again. But in 2025, the universe intervened—while booking a race (that I didn’t even end…

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How My Garden Taught Me to Stop Neglecting My Dreams

KaraboJhamba,

There is something magical and special about planting seeds and seeing them grow into beautiful plants that give and give and give!  I have a small garden. Some days, I convince myself it’s too tiny to make a difference. But then, it surprises me with an abundance of food, leaving…

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The Legacy of Work Ethics: Teaching Our Children the Value of Going Above and Beyond

KaraboJhamba,

In the not so quiet moments of reflection at the end of a long day, I often find myself thinking about the lessons I am imparting to my children. These lessons, both spoken and unspoken, shape their understanding of the world and their place in it. Though sometimes it seems…

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Why I like Big Magic

KaraboJhamba,

I wrote a review for a class, but, after submitting, I realised that I could have written more on why the book particularly resonated with me. I did feel bad about it, but, only for like a minute or 2… I have learnt that there is no use crying over…

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Big Magic – Book Review

KaraboJhamba,

I recently had to do a book review on this book, for a class. Which of course meant I needed to read the book. I will admit, it was a book I have had in my library for ages, but for some reason I had not even started to read…

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To do or not to do an MBA

KaraboJhamba,

I have wanted to do an MBA for as long as I can remember… don’t worry, I won’t say since I was a child. Since university actually. I have always been very hands on and techie, but with a heart for entrepreneurship. I know, I talk a good game, but,…

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